Designers like Paco Rabanne, Dolce & Gabbana, Tommy Hilfiger, Elie Saab, and others will stage virtual collections on the metaverse platform Decentraland as part of the digital event, which begins on March 24.
It follows other Fashion Month runways, shows, and installations that took place in New York, London, Milan, and Paris.
MVFW, dubbed “digital fashion’s grand experiment,” attempts to gauge consumer and corporate interest in virtual designs. Throughout the four-day event, Decentraland will be the site of a number of runway shows, afterparties, and pop-up stores.
What is the Metaverse Fashion Week?
High-end designers and businesses will present new collections or digitized versions of current items during MVFW, a digital fashion week.
Decentraland, a virtual reality platform that specializes in hosting events, is hosting this one. Users may enter various areas to produce content, discover new worlds, and engage in bitcoin trading.
On top of events produced by Decentraland, the virtual world also enables users to arrange activities like multiplayer games, concerts, and educational events.
What brands will be showcasing during Metaverse Fashion Week?
In February, Decentraland said that MVFW will have an “all-star lineup of digital catwalks.”
Selfridges will unveil their metaverse shop at the beginning of the event, while Paco Rabanne and Victor Vasarely will create an “immersive experience” for the opening.
The inauguration of the renowned department store’s virtual location represents a new development in its metaverse venture. Selfridges stated in January that it was the first retailer in history to provide fixed-price NFTs in-person, with prices ranging from about £2,000 to over £100,000
The announced roster for MVFW also includes Dolce & Gabbana, Tommy Hilfiger, Dundas, Cavalli, Elie Saab, Nicholas Kirkwood, and Imitation of Christ.
Tommy Hilfiger will sell things in its online store as NFTs, but consumers may also exchange them for “real objects delivered right to the customers’ door,” according to Boson Portal, the virtual shopping platform under MVFW.
According to the portal, users “will come across floating 3D representations of classic fashions, like the varsity jacket for men, the madras shirt for ladies, and a unisex hoodie with the Tommy Hilfiger insignia.”
“As we further explore the metaverse and all it has to offer,” the US designer said in a statement, “I’m intrigued by the power of digital technology and the opportunity it gives to connect with communities in intriguing, meaningful ways.”
The current collection from Dundas, which was co-founded by former Cavalli head designer Peter Dundas and his partner Evangelo Bousis, will be shown alongside more experimental pieces.
The purpose of the metaverse, according to Bousis, is to daydream and create fanciful aesthetics that are unattainable.
“I advise [Peter] to board the train right now or risk missing it. We believe this to be the future.
Republique, a digital fashion business, and Monnier Paris, a retailer, have partnered to open a virtual store during MVFW that will offer accessories from high-end manufacturers including Coach, Axel Arigato, and Ester Manas, Wandler, Eytys, and Osoi.
Republique’s creator, James Gaubert, said: “It’s an incredible chance to collaborate with such reputable brands in the fashion business, assisting them as they take their first steps into the realm of virtual fashion. It provides a clear indicator of the direction this sector is taking.
Does Metaverse Fashion Week need a fee to attend?
No, MVFW is free and accessible to anybody with a Decentraland account, which can be created for free.
To buy anything at the event, though, you’ll need an Ethereum (a type of cryptocurrency) wallet.